MELTEM ÇİÇEK

After completing her undergraduate studies at the Marmara University Faculty of Science and Letters, she pursued her master’s degree at the Bahçeşehir University Institute of Social Sciences. She earned her doctorate in the Public Relations and Publicity program at the Maltepe University Institute of Social Sciences, graduating at the top of both her department and the institute. Adopting an interdisciplinary approach, she conducts research in areas such as brand communication, public opinion and propaganda, the philosophy of consumption, and marketing communication; in this context, she teaches courses on strategic brand management and crisis management at the graduate level, and on reputation management, consumer behavior, media planning, introduction to public relations, social responsibility and ethics, public relations campaigns, and corporate communication at the undergraduate and associate degree levels. Alongside her academic career, she engages in voice-over work and hosting as a hobby; she provided the narration for the Maltepe University 20th Anniversary Documentary and has served as the presenter for numerous events, most notably the university’s 17th and 18th graduation ceremonies. Having served as an educator at leading educational institutions in the country since 1994 including a five-year tenure as a lecturer at Bahçeşehir University. Çiçek has been working as a full-time Assistant Professor at Maltepe University since 2016. Following academic publications such as YER GÖK PR (Papatya Bilim University Publishing) which the author edited, and SADE/CE (Remzi Kitabevi), DİSTOPYA (Aya Publications), and POSTMODERN PAZARLAMA (Papatya Bilim University Publishing) to which the author contributed as a chapter writer, the author’s poetry collection, 45’LİK ANLATILAR, was published by Toroslu Kitaplığı in April 2019 and released to readers.